Initial Ideas for My Music Magazine

I have decided to call my music magazine 'Grande' which is French for Loud, big or important. I chose this name because is it short and easy to remember. The name is French and therefore has connotations of seductive class which will appeal to my target audiences ideals. The title relates to the music industry because it translates into English as 'loud' however its other translations will appeal to the ideologies of my target audience and acts as a window for how they view themselves in society.

My target audience is Females aged 18 to 28 who have job in types A or B with a high income. My target audiences psychographic profile is that they are fashion orientated, high achieving business women who are either Aspirers or succeeders. The magazine will appeal to them as it will be classy enough to be a fashion statement which will appeal to the aspirers who want to show off their power however it will be understated enough to appeal to the succeeders who want quality rather than big brands.

I have decided to price my magazine at £3.90, this price means that it is a substantial enough amount of money that the only people who would buy it regularly would be those who can afford it, this would be appeal to the Aspirers who would feel more exclusive and therefore having the magazine would be more of a statement. The price is not so high that it would scare off people who do not want to waste there money, it would just suggest that the quality of the magazine was high therefore appealing to the Succeeders.

The magazine will be Published Monthly because I think that this allows the magazine to have a larger more select content than a weekly magazine would have and also if it was weekly then the target audience may get bored as the magazine would be repeating itself.

In The magazine, the content that I am thinking of having would be in depth interviews with powerful women within the music industry like Adele as this would give my primarily female audience the chance to identify with the celebrities. I would also have reviews of up and coming artists, but mainly ones that are expected to become 'big' in the industry so that my audience was ahead of the game and this would appeal to them because of there position in power and therefore there desire for knowledge. I would also have a section reviewing technologies used within the music industry that would also be useful to the powerful working woman. I would have profiles and inside information on the music industry itself and the powers behind the music like record labels etc. this would appeal to my target audience because they want more than any other person. I would have an section on the fashion in the music industry as this would be important to my target audience (looking good and being on trend). Finally i will have features on a musical artist of different genres each month about how they became the best at what they do. This will appeal to my audience as they will be able to identify with the artists.

The style of my magazine will be stylish and very upper class to cater for the over achievers in life and those who aspire to be great. It will be 'The Vogue of Music Magazines' This style will appeal to my target audience as it will be the highest quality which will equal there opinions of themselves.

My USP will be that it is the only magazine aimed at high achieving women. This is taking a Niche in the market and therefore it hopefully stand out.